Visual and Non -- Visual Elements Found in "Bali Safari Park" Brochure

نویسندگان

چکیده

This research was mainly aimed at finding out the visual and non-visual element their meanings in Bali Safari Park brochure. The brochure chosen because there were various types of pictures texts. data collected by reading that note taking from using observation method. method used analyzing a descriptive presenting formal symbols, or images to illustrate phenomena found data. result this showed elements form pictures, logo, symbol, colors, fonts, phrases, sentences. Those forms headline, body copy, signature line, standing details. meaning affective meaning, conceptual denotative meaning.
 Keywords: discourse analysis, elements,

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ژورنال

عنوان ژورنال: KnE Social Sciences

سال: 2022

ISSN: ['2518-668X']

DOI: https://doi.org/10.18502/kss.v7i10.11311